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Campaign Management

The Azotte Portal provides comprehensive tools for creating, managing, and optimizing marketing campaigns to drive customer acquisition and revenue growth.

Campaign Dashboard​

Overview Metrics​

  • Active Campaigns: Currently running promotions
  • Conversion Rates: Campaign performance tracking
  • Revenue Impact: Financial attribution
  • Customer Acquisition: New signups from campaigns

Real-Time Monitoring​

Campaign Performance Dashboard
┌──────────────────────────────────────────────────────┐
│ Campaign         Status    Conv%    Revenue    CTR%   │
├──────────────────────────────────────────────────────┤
│ Summer Sale 2024  ✓ LIVE   12.3%    $45,230   8.7%  │
│ New Customer     ✓ LIVE    8.7%     $23,100   6.2%  │
│ Loyalty Rewards  ⚠ LOW     3.2%     $8,450    2.1%  │
│ Flash Friday     ✗ ENDED   15.6%    $67,890   11.3% │
└──────────────────────────────────────────────────────┘

Campaign Creation​

Campaign Types​

  • Discount Campaigns: Percentage and fixed amount discounts
  • Trial Extensions: Extended trial periods and upgrades
  • Referral Programs: Customer and partner referral incentives
  • Seasonal Promotions: Holiday and event-based campaigns

Campaign Wizard​

interface CampaignBuilder {
  basic_info: {
    name: string;
    description: string;
    type: 'discount' | 'trial' | 'referral' | 'seasonal';
  };
  targeting: {
    customer_segments: string[];
    geographic_regions: string[];
    behavioral_rules: Rule[];
  };
  offer_details: {
    discount_percentage?: number;
    discount_amount?: number;
    trial_extension_days?: number;
    referral_reward?: number;
  };
  schedule: {
    start_date: Date;
    end_date: Date;
    timezone: string;
  };
}

Targeting & Segmentation​

Customer Segments​

  • New Customers: First-time subscribers
  • Loyal Customers: Long-term subscribers
  • At-Risk Customers: Churn probability scoring
  • High-Value Customers: Revenue tier targeting

Geographic Targeting​

{
  "campaign_id": "summer_2024",
  "targeting": {
    "countries": ["US", "CA", "UK", "AU"],
    "regions": ["North America", "Europe"],
    "cities": ["New York", "London", "Toronto"],
    "exclude_regions": ["APAC"]
  }
}

Behavioral Rules​

  • Registration date ranges
  • Subscription plan types
  • Usage patterns and metrics
  • Previous campaign participation

A/B Testing​

Test Configuration​

{
  "campaign_id": "holiday_sale",
  "test_name": "Discount Amount Test",
  "variations": [
    {
      "name": "20% Discount",
      "traffic_split": 50,
      "discount_percentage": 20
    },
    {
      "name": "25% Discount", 
      "traffic_split": 50,
      "discount_percentage": 25
    }
  ],
  "success_metric": "conversion_rate",
  "minimum_sample_size": 1000
}

Statistical Analysis​

  • Confidence Intervals: 95% confidence calculations
  • Statistical Significance: p-value testing
  • Bayesian Analysis: Early stopping criteria
  • Multi-Armed Bandit: Dynamic traffic allocation

Campaign Automation​

Trigger-Based Campaigns​

interface AutomatedTrigger {
  event: 'cart_abandonment' | 'trial_expiring' | 'usage_milestone';
  conditions: {
    time_delay: number; // minutes
    customer_filters: Rule[];
    frequency_cap: number; // max per customer
  };
  action: {
    campaign_id: string;
    personalization: boolean;
  };
}

Scheduled Campaigns​

  • Recurring Campaigns: Monthly/quarterly promotions
  • Event-Based: Holiday and seasonal timing
  • Lifecycle Campaigns: Onboarding sequences
  • Re-engagement: Win-back campaigns

Performance Analytics​

Key Metrics​

  • Impressions: Campaign visibility
  • Click-Through Rate: Engagement measurement
  • Conversion Rate: Goal completion
  • Revenue Per Visitor: Financial impact
  • Customer Acquisition Cost: Efficiency metric

Attribution Models​

interface Attribution {
  model: 'first_touch' | 'last_touch' | 'linear' | 'time_decay';
  lookback_window_days: number;
  cross_device_tracking: boolean;
}

Cohort Analysis​

  • Customer lifetime value by campaign
  • Retention rates per acquisition channel
  • Revenue progression over time

Budget Management​

Budget Controls​

{
  "campaign_budget": {
    "total_budget": 50000,
    "daily_cap": 2500,
    "cost_per_acquisition_limit": 25,
    "spend_pacing": "even", // or "accelerated"
    "auto_pause_at_budget": true
  }
}

Cost Optimization​

  • Spend Alerts: Budget threshold notifications
  • Performance Pacing: Automatic bid adjustments
  • ROI Targets: Minimum return requirements
  • Cost Caps: Maximum spend limits

Personalization​

Dynamic Content​

  • Customer name and details
  • Personalized discount amounts
  • Product recommendations
  • Location-based offers

Machine Learning​

interface PersonalizationEngine {
  customer_scoring: {
    churn_probability: number;
    upsell_likelihood: number;
    price_sensitivity: number;
  };
  offer_optimization: {
    discount_amount: number;
    product_bundle: string[];
    messaging_variant: string;
  };
}

Integration & APIs​

Campaign API​

// Create campaign
const campaign = await azotte.campaigns.create({
  name: 'Back to School 2024',
  type: 'discount',
  discount_percentage: 15,
  targeting: {
    segments: ['students', 'educators']
  },
  schedule: {
    start: '2024-08-01',
    end: '2024-09-15'
  }
});

// Get performance metrics
const metrics = await azotte.campaigns.getMetrics(campaign.id);

Webhook Events​

  • campaign.started
  • campaign.ended
  • campaign.budget_exceeded
  • campaign.conversion

Compliance & Governance​

Approval Workflows​

  • Manager approval for high-budget campaigns
  • Legal review for promotional terms
  • Brand compliance checks
  • Regional regulation validation

Audit Trail​

  • Campaign creation and modifications
  • Performance data exports
  • User access logging
  • Compliance reporting

Best Practices​

Campaign Optimization​

  • Start with small test audiences
  • Monitor performance daily
  • Use clear, compelling messaging
  • Test multiple creative variations

Timing Strategies​

  • Consider customer time zones
  • Avoid campaign fatigue
  • Plan around competitor activities
  • Leverage seasonal trends

Troubleshooting​

Common Issues​

  • Low conversion rates
  • High cost per acquisition
  • Technical integration problems
  • Attribution discrepancies

Support Resources​

  • Campaign optimization guides
  • Technical documentation
  • Support ticket system
  • Community forums

Next Steps​