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Campaigns

Campaigns enable sophisticated promotional strategies, discounts, and marketing automation within the subscription lifecycle.

Campaign Types​

Discount Campaigns​

  • Percentage discounts
  • Fixed amount discounts
  • Buy-one-get-one offers
  • Bulk pricing discounts

Trial Extensions​

  • Extended trial periods
  • Premium trial access
  • Feature-specific trials
  • Conditional trial extensions

Referral Programs​

  • Customer referral rewards
  • Partner referral programs
  • Multi-tier referral systems
  • Viral growth incentives

Retention Campaigns​

  • Win-back offers
  • Loyalty rewards
  • Upgrade incentives
  • Pause prevention offers

Targeting and Segmentation​

Customer Targeting​

  • New customer campaigns
  • Existing customer retention
  • High-value customer rewards
  • At-risk customer intervention

Behavioral Triggers​

  • Usage-based campaigns
  • Engagement milestones
  • Lifecycle stage transitions
  • Predictive analytics triggers

Geographic Targeting​

  • Region-specific offers
  • Currency-based campaigns
  • Local compliance considerations
  • Cultural adaptation

Campaign Rules Engine​

Eligibility Rules​

  • Customer qualification criteria
  • Subscription status requirements
  • Usage threshold conditions
  • Time-based restrictions

Application Logic​

  • Automatic vs. manual application
  • Code-based redemption
  • Stack-able vs. exclusive offers
  • Priority and precedence rules

Performance Analytics​

Campaign Metrics​

  • Conversion rates
  • Revenue impact
  • Customer acquisition cost
  • Return on investment

A/B Testing​

  • Campaign variation testing
  • Statistical significance
  • Audience splitting
  • Performance comparison

Next Steps​