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Customers

Customers represent the end users who purchase subscriptions and products through your storefronts.

Customer Lifecycle​

Registration​

  • Self-service registration
  • Invited customer creation
  • Social login integration
  • Enterprise SSO support

Profile Management​

  • Contact information
  • Billing details
  • Preferences and settings
  • Custom metadata

Subscription Management​

  • Active subscriptions
  • Subscription history
  • Plan changes and upgrades
  • Cancellation and reactivation

Customer Data​

Core Information​

  • Personal details
  • Contact information
  • Account preferences
  • Communication settings

Billing Information​

  • Payment methods
  • Billing addresses
  • Tax information
  • Invoice preferences

Usage Analytics​

  • Feature usage patterns
  • Engagement metrics
  • Behavior tracking
  • Predictive analytics

Customer Segmentation​

Behavioral Segments​

  • Usage patterns
  • Engagement levels
  • Churn risk indicators
  • Lifetime value tiers

Demographic Segments​

  • Geographic regions
  • Company size
  • Industry verticals
  • Acquisition channels

Privacy and Compliance​

Data Protection​

  • GDPR compliance
  • Data retention policies
  • Right to deletion
  • Consent management

Security​

  • Account security
  • Two-factor authentication
  • Session management
  • Audit logging

Next Steps​